Free to Start — No Credit Card

Stop Guessing.
Start Growing.

Four tools. One funnel. Built for small business owners who are done winging it.

Start Free -- Step 1

Takes 5 minutes. Gives you a real direction.


The System

Four Steps.
Zero Fluff.

Most small business owners skip steps and wonder why nothing sticks. This is the right order -- from zero clarity to a lead magnet that actually works.

1
Free

Find My Business

Answer 12 quick questions about your skills, experience, and goals. The tool reveals three business ideas tailored to you — not generic suggestions.

Start Step 1 →
2
Paid — $47

Find My ICP

Discover exactly who you're marketing to so your message, content, and offers actually connect. This tool generates detailed customer profiles plus a personalized marketing plan and action steps built around your business.

Start Step 2 →

Secure checkout. Your access link is emailed to you right away after purchase.

3
Free

Find My Lead Magnet

Answer 9 quick questions and get three lead magnet ideas tailored to your business. A real strategy based on your situation — not a generic checklist.

Start Step 3 →

4
Paid — Credit Packs

Build My Lead Magnet

Turn your business direction, customer insights, and lead magnet strategy into a complete professional lead magnet you can use to start capturing leads.

Start Step 4 →

Purchase a credit pack, get your access link by email, and build whenever you're ready. Credits never expire.


Built Different.

Actually Specific

No generic advice. These tools ask real questions and give you answers tailored to your business, your customers, and your goals -- not a copy-paste template.

Start in 5 Minutes

Step 1 is completely free and takes about 5 minutes. By the end you'll have a clear direction instead of staring at a blank page wondering where to start.

Each Step Feeds the Next

This isn't three random tools. It's a system. The output from Step 1 informs Step 2. Step 2 feeds Step 3. Everything connects on purpose.

Built by a Small Business Owner

Not a VC-funded startup. Not an agency selling you a retainer. These tools exist because Debbie built them for her own clients and then made them available to everyone.


One Person.
10+ Apps.
No CS Degree.

Debbie Johnson is the founder of Designer of Content -- a one-person software company in Fall River, Massachusetts that builds AI-powered tools for small businesses.

She built these tools because her clients needed them and nothing on the market was affordable, specific, or actually useful. So she built them herself using AI coding tools and a React + Firebase stack.

Real products. Live users. Actual revenue.

10+
Production apps shipped
135+
Lead magnet templates
100+
Lead magnets personally created
12
Industries covered

Ready to Stop
Guessing?

Step 1 is free. It takes 5 minutes. And it'll give you more clarity than most paid courses.

Start Free -- Step 1