Four tools. One funnel. Built for small business owners who are done winging it.
Takes 5 minutes. Gives you a real direction.
The System
Most small business owners skip steps and wonder why nothing sticks. This is the right order -- from zero clarity to a lead magnet that actually works.
Not sure what business you should start?
Answer 12 quick questions about your skills, experience, and goals. In less than two minutes, the tool reveals three business ideas tailored specifically to you.
Just clear business directions worth exploring.
Start Step 1 →You know your business and your offer. Now you need to know exactly who you're talking to.
If you don’t understand your ideal customer, even the best ideas and offers will fall flat.
The Find My ICP tool builds three detailed customer profiles so you can see:
This insight helps you create marketing, messaging, and lead magnets that actually connect with the people most likely to buy.
Get Instant Access →You’ll be taken to our secure checkout. Once your payment goes through, you’ll receive an email with your personal access link so you can get started right away.
Now that you know your business direction, what should you offer to attract customers?
Answer 9 quick questions and the tool will generate three lead magnet ideas tailored to your business.
Not a generic checklist. A real strategy based on your situation.
Start Step 3 →You now know three critical things:
Now turn that strategy into a real lead-generating asset.
Build My Lead Magnet creates a complete, professional lead magnet tailored to your business and audience in minutes, so you can start capturing leads immediately.
Credits never expire, so you can build new lead magnets whenever you need them.
Get Instant Access →Purchase a credit pack and you'll receive an email with your access link. Credits load instantly and never expire — build on your schedule, not ours.
Why This Works
No generic advice. These tools ask real questions and give you answers tailored to your business, your customers, and your goals -- not a copy-paste template.
Step 1 is completely free and takes about 5 minutes. By the end you'll have a clear direction instead of staring at a blank page wondering where to start.
This isn't three random tools. It's a system. The output from Step 1 informs Step 2. Step 2 feeds Step 3. Everything connects on purpose.
Not a VC-funded startup. Not an agency selling you a retainer. These tools exist because Debbie built them for her own clients and then made them available to everyone.
Who Built This
Debbie Johnson is the founder of Designer of Content -- a one-person software company in Fall River, Massachusetts that builds AI-powered tools for small businesses.
She built these tools because her clients needed them and nothing on the market was affordable, specific, or actually useful. So she built them herself using AI coding tools and a React + Firebase stack.
Real products. Live users. Actual revenue.
Step 1 is free. It takes 5 minutes. And it'll give you more clarity than most paid courses.
Start Free -- Step 1